Joshua Keith Craft

About

I study how people have tried to live well - in the ancient and modern world - and apply what works.

For almost 20 years, I've observed, worked and led in all kinds of spaces. And I've realized: whether it's the Fortune 500 or a family, the modern or ancient world, human beings are all trying to live a good life.

My mission is: to master the art of living. Paul wrote that we are God's masterpiece, created for good works (Ephesians 2:10). I think that's the goal of living — becoming who you were made to be, and doing the work only you were made to do.

I believe that God created the universe. And that the universe is governed by eternal, spiritual principles. These principles are what ancient thinkers like Socrates, Buddha, Lao Tzu and many others pursued. They're what modern wisdom is trying to recapture. Ultimately, all things point back to Scripture as the foundation for a good life.

I write weekly letters and long-form on my substack to help people learn to live the life God created them to live. I want to ask big questions, seek universal truth and find practical answers I can apply to my life. Right now I'm preparing a proposal for my first potential mass market book.

I also facilitate masterminds, and work to build environments where people can realize their potential.

I live in Texas with my wife Courtnei and five kids. Only three are in this picture, you can imagine what it's like now.

Joshua Craft with his family

Podcast

I host The Dialog, a podcast where my friend Nick Surface and I look at modern life through the lens of ancient philosophy, history, and theology. The idea goes back to the ancient belief that when two people reason together honestly, a third - better - perspective shows up that neither had on their own.

Listen on Apple Podcasts, Spotify, or YouTube.

1:1

People sometimes ask if I do "personal coaching."

The Greeks had a word, ἄτοπος (atopos), for someone who couldn't be filed into any category: not a type, not average, genuinely one of one. Singular. Being authentic means to be different from other people. Being singular, or ἄτοπος is about being incomparable.

No one is really like anyone else. But most people never live that way because nobody's helped them figure out what it means for them specifically.

There's a unique problem you were created to solve. There's a question only your life can answer.

You're 1:1, and I'd be glad to meet 1:1 to help you.

Email me.